The fabulous Kelly Leplante is launching an online magazine This September. EVERYTHING in the magazine will be eco friendly or Green but neither of these words will be said. In Kelly's own words. The idea for Standard came, quite naturally, from the mantra I have been repeating for years: “green is a standard, not a style.”
Read more of what Kelly has to say below.
After almost a year of scheming and dreaming I am proud to announce that my new periodical publication, Standard Magazine, will debut online this September. The cutting below is a tiny portion of our fall cover, illustrated by Dallas Shaw. Journalism runs through my blood like a mint julep through a silver straw so this move into the world of publishing was probably predestined on some cosmic level. Over the years of penning this blog and my 2008 book écologique, I’ve realized how much power there is in the written word and how much I can continue to effect a positive change in the design industry by regularly putting forth something beautiful and inspirational.
The idea for Standard came, quite naturally, from the mantra I have been repeating for years: “green is a standard, not a style.” After more than a decade of pushing my industry toward sustainability I’ve decided that the time has come to really treat green like a standard—and that means not making a big deal about it anymore.
So that is what we are going to do at Standard. We will only ever feature sustainable products and design but we will not be giving out brownie points (or even mentioning) things that should just be status quo. You won’t see the words “recycled content” or “FSC Certified” but you can be assured that we are presenting you with the cream of the eco-crop on every page of every issue. That is just our Standard.
As you may imagine, this changes things for me as well. While I will continue to practice green design, I am no longer calling myself a “green designer” because, if I am not going to give anyone else brownie points for doing the right thing, then I’m not going to give them to myself either. The adventures will change too, and I look forward to sharing all of the ups and downs with you, here on my blog.
Now, I hope that you will go right on over to check out the Standard website and read our pre-launch blog where you can meet the contributors, see some sneak-peaks of the fall issue, view some great design and become a registered reader. (You can also “like” us on facebook, of course.)
I can't wait!
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